Our Vision

We strive to offer our customers the highest quality tires, the lowest cost of ownership and the utmost convenience

Our Mission

To be the most agile, entrepreneurial and customer-centric tire company in the world

Our Ambition

To be a top 3 player in the Global ‘Off-Highway’ tire segment

Core Values

  • Entrepreneurship
    • Taking accountability and driving results as an owner.
    • Taking initiative
    • Freedom to operate and take risks
  • Customer Centricity
    • Actively developing & deploying ‘solutions’ which serve customer needs and alleviate their pain points
  • Humility
    • Being courteous, modest and respectful towards everyone we interact with
  • Customer Integrity
    • Doing what you say you will do and doing what is right