Alliance Tire Group (ATG) is now Yokohama Off-Highway Tires

November 5, 2019 << Back to Press Release

Alliance wins Best Competitive Performer Award 2019 from Manitou Group

05 Nov

November 5, 2019


The tire manufacturer Alliance Tire Group has recently received a prestigious Best Competitive Performer Award 2019 from Manitou, a French manufacturer of agricultural and construction machinery. The award was presented at Manitou’s International Suppliers’ Convention held in the French town of Ancenis at the beginning of October. Alliance won the award in recognition of its excellent cooperation and consistent performance on diverse levels from the development and testing to the procurement and service phase.

“Alliance is extremely delighted to receive this award from one of the leading companies in its segment where our entire team is very proud to have been recognized for its daily commitment to meet the high standards of Manitou Group. By having received such award we will make every effort to further expand our cooperation,” comments Kristoff Van der Burght, Head of OE Europe at Alliance.

“I am more than pleased to give you this competitive contribution award. It is definitively highlighting how strong Alliance commitment is to follow Manitou’s requirements, especially regarding the competitiveness. Together, we were able to finalize a long-term agreement in productivity plan for all the tires we buy for the Group. For instance, this year, we introduced technical changes to one of the tires which allowed us to make a tremendous saving. It has been possible because we worked closely together with both of our technical departments,” says Sophie Pestel from Manitou Sourcing Team.

Alliance Wins Best Competitive Performer Award 2019
Photo: Alliance wins Best Competitive Performer Award 2019 from Manitou Group.
Left to right: Romain Calvez, OE manager France ATG; Kristoff van der Burght, Head of OE Europe ATG; Sophie Pestel and Yannick Bertin from Manitou Sourcing Team.

About Manitou Group

Manitou Group, a world leader in rough-terrain handling, designs, manufactures, distributes and ensures the service of handling, access platform and earthmoving equipment for construction, agriculture and industries. Distributed through a network of 1,500 dealers in 140 countries, the group’s three leading brands – Manitou, Gehl and Mustang by Manitou – offer the best solutions by creating the greatest value for its customers.

About Alliance Tire Group

Alliance Tire Group is a part of Yokohama Group. With nearly 60 years of experience, the Alliance Tire Group specializes in the design, development, manufacturing, and marketing of Agriculture, Forestry, Construction, Industrial and Earthmoving tires under the Alliance, Galaxy and Primex brands.

ATG serves customers in 120 countries, across 6 continents and offers a full spectrum of products, from basic entry-level tires to a broad range of superior quality value-added products. All of the Group’s tires are designed, developed and tested at its advanced R&D centres around the world.

Julia Verbunt
PR & Communications Manager | Alliance Tire Europe BV | A member of the Alliance Tire Group.
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