What defines a giant? Is it a turnover in excess of US$500 million with a presence in over 120 countries and service points across 6 continents? Or do 1200 single-minded employees, more than 2200 dealers striving for excellence and an expertise spanning 60 years go in the making of a giant? Or does a giant evolve when the vision is vivid, when values are unshakeable and there is a deep commitment that runs across all levels? If these are the prerequisites to be a giant, then ATG surely is.
ATG’s employees are an integral part of the company. Whether it is the rough terrains of a farm or a forest or the testing grounds of a construction site, they are proving their mettle in 120 countries across the globe. When innovative engineering, tried and tested designs, expert compound chemistry and competent service go in the making of a tire, a winner is born.
The company follows application-based product development programs. In the last 2 years, it has added and delivered more than 225 new products. These products were developed through intense R&D and consumer research and feedback. ATG ensures that the products exceed international quality standards set by different organizations and their quality parameters are checked by conducting tests in the field and laboratory.