Farm Tires Canvass in India

June 18, 2020 << Back to Blog

Farm Tires Canvass in India

18 Jun

June 18, 2020

India ranks among the top nations worldwide when it comes to farm outputs. Agriculture employs most of India’s work force and is a major contributor to the nation’s GDP. India has the largest Agriculture land bank in the world which plays an important role in the socio-economic fabric of the country. India is also a major agricultural products exporter. However, the farming practices in India have been traditional and labor intensive and have seen less technological advancements compared to the way farming is being carried out in the developed pockets of the world.

Challenges for farm tires in India

Farm tires in the Indian market, follow limited application to fit concept. Most of the times the equipment like tractor performs multiple applications which goes beyond the agricultural fields and at times the same tractor is also employed for hauling jobs at construction sites. Multiple times this leads to not using application specific tires and employing mixed application tires resulting in not achieving 100% of its performance.

What makes a tire good for Indian Farming?

The key needs and expectations of customers from Farm tires in India market are long tire life, good traction in agricultural fields, re-treadability, casing value and puncture resistance. In addition a tire must have few key elements like robust design, strong casing, cut and chip resistance compound, high load carrying capacity and good on-off road characteristics.

Alliance TracPRO Vishal – a better solution

Alliance is meeting the needs in this market with its world class products such as TracPRO Vishal range of tires. Its proven track record of delivering extended tire life with its robust construction is making the customer choose it over other brands. Its superior grip and advanced design deliver high performance in the fields as well as on road. It also stands out bigger and better in front of other Farm Tires in the market. In addition, its seven year warranty is the hallmark of its excellent quality.

Future of Farm Tires in India

The future of Farm tires in India is positive considering the current Tractor penetration and available agricultural land in the country. The Farm mechanization will propel the growth of Farm tires in India. Further, with the improved awareness of the end users while Tractor Manufacturers delivering the best quality, better life and enhanced performance in their products will help Farm tires in India to move from its current Bias market to Radial tire market. This will help in getting best efficiency of the Farm tires in the market.

Author
Tharakesh Reddi
VP – India and SAARC Sales