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December 8, 2022 << Back to Press Release

Professional Solutions for Contractors at DeLuta 2022

08 Dec

December 8, 2022

Contractors are facing all kinds of working conditions throughout the year. Just now, winter has left its first traces in some regions of Germany and neighbouring countries. That’s why considerations with regard to new tires currently tend to focus on snow and ice mobility. As winter is followed by spring, however, tires also need handle quite different operation conditions. Against this background, Yokohama Off-Highway Tires (YOHT) used this year’s DeLuTa as specialist event for agricultural contractors and related industries to present selected treads of its broad range of professional tires. Particular attention is paid to high-performance winter solutions, to all season solutions as well as tires for professional on-road transportation that are suitable for all kinds of surfaces and conditions. In addition to delivering a speech on these topics, YOHT held “professional tire talks” and expert advice on the fairground in Bremen.

“With more than 4000 SKUs of the renowned Yokohama, Alliance, Galaxy and Primex brands, our portfolio offers the largest selection of professional tires in the market. This portfolio is available in 120 countries on 6 continents, and backed by 7 factories and R&D facilities in Israel, Japan, India and the US. Key quality features and top performance ensure that YOHT tires offer optimum solutions for professional users”, says Angelo Noronha, President Europe at ‎Yokohama Off-Highway Tires (YOHT).

From massive grip to high speed
Built to perform in all weather conditions, the Alliance 551 Multiuse is one of the treads addressed at DeLuTa. It was developed and designed for optimum snow mobility, offering massive grip and snow control, thus ensuring safety and high driving comfort in all kinds of winter operations.

The Alliance 550 Multiuse is one of the brand’s many multi-talents. It offers reliable performance and traction 365 days a year – as all-season tire and on any surface. No matter whether there is snow or ice, loose sand or gravel, tar or concrete: The Alliance 550 Multiuse delivers.

As specialist for hard surfaces, the Alliance 585 was made for both bare soil and hard surfaces. With particular focus on versatile machines such as telehandlers, backhoe and compact loaders, the wear-resistant tire offers high traction, effective self-cleaning as well as puncture, cut and chip-resistance.

The Alliance 590 is a highly innovative flotation radial tire for agriculture and a broad range of on/off road applications. In addition to high traction and low soil compaction in the field, this tire offers a highly convincing performance in transportation of construction material. High load carrying capacity, the ability to work on a variety of surfaces and top durability are some of the tire’s impressive features.

As true game changer in agricultural transportation, the Alliance 398 MPT is the world’s first agricultural tire to deliver perfect traction in the field and a high speed of up to 100 kph on the road. By directly going into the field and picking up produce from the harvesters, this tire reduces manpower, the need for additional tractors and trailers and thus truly boosts workflow efficiency. Thanks to its outstanding performance in terms of speed, load carrying capacity and soil protection, the Alliance 398 MPT was awarded a silver medal in the Agritechnica Innovation Award programme 2019.

Perfect line-up for all seasons and conditions
The deliberate line-up of YOHT products highlighted at DeLuTa gives evidence that there are professional solutions for professional users whatever circumstances, tasks and surfaces may be – and that it is worth making equally timely and deliberate decisions.


About Yokohama Off-Highway Tires: 

Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. YOHT owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, YOHT is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.


Press contact:
Elena Bounimovitch
PR, Communications & Social Media Manager Europe