New distributor for the Alliance brand in Ireland

Yokohama ATG Tires’ Alliance brand has a new distribution partner in Ireland. Starting in October 2022, Kevin Burke Tyres (KBT Ltd) will have the entire Alliance tyre portfolio on offer. Based on its solid reputation for supplying premium tyres at value for money prices, KBT Ltd is an excellent partner for the Alliance brand’s proven “best value for money” strategy. Established in 1995, KBT has evolved into one of Ireland’s largest wholesale tyre providers. In 2019, the firm relocated into a purpose-built facility located in Athenry beside the M6 Motorway, allowing the company to offer a comprehensive delivery service to customers throughout Ireland on a daily basis.

Kevin Burke, Managing Director of KBT, says: “We at KBT are excited to be a chosen wholesale partner for Alliance tyres. In the current cost of living crisis our customers are looking for value for money and Alliance tyres provide that. Our mission statement very much aligns with theirs – Value Driven, Application Specific and Purpose Build. The Alliance brand along with KBT’s knowledge of the tyre and wheel business makes a perfect partnership for end users and OE manufacturers alike. We look forward to working with the Alliance brand and further building on their success in the Irish market.”

“Kevin Burke Tyres has grown an enviable reputation as one of Irelands key suppliers of off-highway tyres, and Alliance tyres have long enjoyed a reputation for quality and value. I’m very excited by the partnership between our two businesses. By giving consumers wider access to our brand it gives us an opportunity to attack and win in this key market together, and continue to build upon the success we’ve already had in Ireland”, says Andrew Musgrave, Country Manager UK & Ireland at Yokohama ATG Tires (Y-ATG).

Y-ATG’s new partnership with Kevin Burke Tyres, and its long-standing relationship with Kirkby Tyres, will ensure an even wider array of tailor-made solutions for the Irish market. Kirkby Tyres remains the exclusive partner for the Alliance brand in England, Wales and Scotland.

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About Yokohama ATG Tires: 

Yokohama ATG Tires (Y-ATG) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. Y-ATG owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, Y-ATG is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.

Press contact:
Elena Bounimovitch
Communications, PR & Social Media Manager Europe
ebounimovitch@yokohama-atg.com