Alliance Tire Group (ATG) is now Yokohama Off-Highway Tires

November 11, 2021 << Back to Press Release

Kirkby Tyres: YOHT’s exclusive Alliance partner in the UK & Ireland further boosts presence in Dublin

11 Nov

November 11, 2021

New warehouse, more SKUs, more space for AGRI STAR II and its ‘siblings’ / Kirkby Tyres, exclusive partner of Alliance in the UK and Ireland since 1967 / First ever export customer of Alliance further strengthens the brand’s presence and customer service / 5 Alliance tyres to be displayed at LAMMA 2022 

 11.11.2021 | Amsterdam

The impressive new warehouse of Kirkby Tyres in Dublin further boosts the company’s role as exclusive partner of Yokohama Off-Highway Tires’ Alliance brand. Since 1967, and as first ever export customer of Alliance, Kirkby Tyres significantly contributes to the excellent reputation and market presence of Alliance tyres such as the Agri Star II and the 372 Agriflex VF as flagship tyre in Very High Flexion (VF) technology in the UK and Ireland. During a recent visit of the new venue, Angelo Noronha, President Europe at ‎Yokohama Off-Highway Tires (YOHT), and Ole Baek, Head of Sales for Northern Europe at YOHT, discussed recent market developments and new communication measures with Michael Rosenthal, Marketing Director of Kirkby Tyres as the UK’s and Ireland’s largest and most comprehensive distributor of off-highway tyre and wheel solutions.

“We are enormously pleased with almost five and a half decades of fruitful co-operation in the highly competitive market in the UK and Ireland. Kirkby Tyres ensure that tyres such as the Alliance 372 VF and the Agri Star II are well known to farmers and contractors – and the new warehouse further boosts numbers of SKUs and depth of stock whilst providing more space for the Agri Star II to meet the high demand for this unique tyre that we are facing”, says Ole Baek, and he adds: “We also highly appreciate the innovative communication of Kirkby Tyres as co-operating with popular online (YouTube) influencers Adrian in Ireland (iFarm WeFarm) and Tom Pemberton in the UK (Tom Pemberton Farm Life) has helped to skyrocket the presence of the Agri Star II in farmers’ minds.”

High-quality is good news

Michael Rosenthal, Marketing Director of Kirkby Tyres, is equally pleased with the long standing and exclusive distribution partnership. For Rosenthal, providing dealers and customers with Alliance tyres means offering high quality and excellent value for money. “We like spreading quality news to our customers. As a matter of fact, we are currently preparing our stand at LAMMA 2022 in Hall 9 which will hopefully take place in Birmingham on 11th and 12th January 2022. On the occasion of the 40th anniversary of the UK’s leading farm machinery show, we will have five Alliance tyres on display. In addition to the Alliance 590, the Alliance 585, the Alliance 389 VF and the Alliance 372 VF, we will surely also showcase the new star on the fields, the Alliance Agri Star II.”

For Michael Rosenthal, presenting the new warehouse to Angelo Noronha and Ole Baek provided an excellent opportunity to highlight the company’s dedication to serve their customers. “We invested over €3.5m and chose a strategic location with access to the major arterial routes. This puts us in the comfortable position to serve our customers in all geographical areas in the island of Ireland, with a markedly extended stock and further enhanced customer services”, Rosenthal concludes.



About Yokohama Off-Highway Tires: 

Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. YOHT owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, YOHT is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tyres.

Cindi Hilhorst
Marketing & Communications Manager Europe
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