Alliance Tire Group (ATG) is now Yokohama Off-Highway Tires

December 13, 2022 << Back to Press Release

José Miñarro appointed New Country Manager Iberia

13 Dec
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December 13, 2022

José Miñarro is responsible for the Alliance and Galaxy brands as well as industrial tires of Yokohama as Country Manager Iberia since November 2022.

In his new position, José leads the aftermarket business in Spain for the Yokohama Off-Highway Tires’ (YOHT) Alliance and Galaxy brands plus Yokohama industrial tires. He reports to Sandeep Unni, Regional Head South Europe at YOHT.

The 46-year-old José Miñarro is married and has a six-year-old son. He is based and lives in Córdoba, Andalusia, and holds a degree in marketing and sales. He has been working in the tire business in the last 14 years. There, his professional background includes many different roles such as in customer service and marketing, as a trainer, and particularly in sales for the last three years.

“I am very proud to start this position as Country Manager Iberia at Yokohama Off-Highway Tires, and I am very grateful for the trust that YOHT has placed in me. This position offers excellent opportunities to further develop my career within this great company. Furthermore, the Spanish tire market is a very competitive market and traditionally very price sensitive. Lately, however, it is becoming more and more professional, and I am looking forward to further spreading the news on the top tire solutions offered by the huge portfolio of Alliance, Galaxy and Yokohama”, explains José Miñarro.

Expanding the base
Based on the most complete range of any OHT manufacturer currently operating in Spain, YOHT sees a significant advantage for distributors and end-users. Together with Fernando Perez, Field Sales Specialist for the industrial and construction segments, José works on the further development of the future Yokohama network in Spain: “The team will probably grow in the coming months in order to best serve our existing and new customers”, concludes José.

Sandeep Unni highlights the potential of YOHT’s Alliance and Galaxy brands as well as Yokohama’s industrial tires: “We are happy to see José in his new responsibility and we are sure that he will add further value, and continue to boost our activities and presence in Spain. As we are continuously investing in R&D and the development of cutting-edge products such as the Agri Star II, for example, we also need the right people in the right positions to effectively support our customers and end-users.”

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About Yokohama Off-Highway Tires: 

Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. YOHT owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, YOHT is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.

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Press contact:

Elena Bounimovitch
PR, Communications & Social Media Manager Europe
ebounimovitch@yokohama-oht.com
https://yokohama-oht.com/europe/press-release/