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February 18, 2022 << Back to Press Release

Boosting Yokohama Off-Highway Tires’ (YOHT) presence in Sweden

18 Feb

February 18, 2022

Boosting Yokohama Off-Highway Tires’ (YOHT) presence in Sweden

 Alliance cooperates with NDI as strategic distribution partner for the Nordics since 1984 / As additional partner, Broson Wheels strengthens the position of Alliance for the OE2 segment in Sweden / Opportunity for further growth of YOHT brand in the Swedish agro-tire market /

 18.02.2022 | Amsterdam

Yokohama Off-Highway Tires (YOHT) announces a new partnership for the Swedish agro-tire market. In addition to NDI as the brand’s strategic partner in the Nordics for almost 40 years now, Sweden-based Broson Wheels joins the team and will scale up during the year. Broson Wheels is market leader of the OE2 business and leading supplier of tires, rims, wheels and accessories for off-highway vehicles in Sweden. The new partnership will thus allow to supply Swedish customers in agriculture, forestry and the construction sector with the full range of Alliance tires.

“NDI is a key player in the Nordics and has a very strong position in the market. Together with Broson Wheels’ experience and reputation in the OE business in Sweden, we all see excellent opportunities for further growth of the Alliance brand in the Swedish agro-tire market”, says Ole Baek, Head of Sales for Northern Europe at YOHT.

Broson Wheels AB has a long experience of suppling the Swedish OE market with fitted wheels units and is looking forward to collaborating with YOHT for the Alliance brand. “Alliance has one of the biggest ranges in the market and has an enormous potential, we feel honored to take on the task,” says Andreas Palmgren, CEO at Broson Wheels AB.

“We are looking forward to filling this new partnership with life and providing our customers with YOHT’s top tire technology.” says Andreas Palmgren

“NDI Group A/S has a very strong market position within the agriculture aftermarket in Sweden, and we see a strong synergy in the new Alliance collaboration with the opportunity to further increase awareness of the quality products from Alliance.” Says Allan Pedersen, CCO at NDI Group A/S.


About Yokohama Off-Highway Tires: 

Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. YOHT owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, YOHT is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.

Cindi Hilhorst
Marketing & Communications Manager Europe
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