Alliance Tire Group (ATG) is now Yokohama Off-Highway Tires

May 1, 2022 << Back to Press Release

Alliance Tires: Waiving their Flag at LAMMA

01 May

May 1, 2022

Agriculture is systemically relevant – and technical support for farmers essential / Yokohama Off-Highway Tires and Kirkby Tyres present at LAMMA / Agri Star II and the heavy-duty radial flotation tyre Alliance 590 are two of the key treads on display 

Providing farmers with full tyre support and technical advice is at the core of Kirkby Tyres’ stand in Hall 9, booth 9.210 during LAMMA on 4th and 5th May 2022. Kirkby Tyres is the exclusive partner of Yokohama Off-Highway Tires’ (YOHT) Alliance brand in the UK and Ireland. A key focus of the brand’s presence will be on the ongoing success story of the Agri Star II tractor tyre, on the new sizes of the highly versatile Alliance 590 as top performer for a broad range of transport applications, and on the scientific evidence presented by Danish SEGES Innovation on the effective soil protection – and yield increases – that can be achieved with Alliance 372 VF and Alliance 389 VF on a tractor trailer combination during the application of liquid manure.

“We feel it is the right time to support farmers and the agricultural industry in the UK as a whole, and to make this support visible through our presence at LAMMA. Farmers are indispensable to ensure the supply of safe wholesome food, renewable energy and raw material for various industrial uses, and we want to highlight our recognition for the enormous amount of work that farmers all over the country do day after day. So, and in addition to our recent virtual press event in the UK, we are proud to present some of our bestsellers such as the Agri Star II and the Alliance 590, and to communicate the convincing research results on our VF tyres from Denmark”, explains Ole Baek, Regional Head Northern Europe & France at ‎Yokohama Off-Highway Tires – Europe.

High-quality is excellent news

12 more sizes were recently added to the highly successful Alliance Agri Star II radial tractor tyre range, thus further completing the portfolio. They can be ordered now through Kirkby Tyres in the UK and Ireland. The Alliance Agri Star II excels in terms of performance, prolonged traction, durability and design, thus offering excellent value for money. Accordingly, Michael Rosenthal, Marketing Director of Kirkby Tyres, is very pleased with Agri Star ll. “We like spreading quality news to our customers. As a matter of fact, we will showcase the Agri Star II on our stand at LAMMA 2022 in Hall 9, booth 9.210 on May 4th and 5th. On the occasion of the 40th anniversary of the UK’s leading farm machinery show, we will have five Alliance tyres on display. In addition to the new star on the fields, the Alliance Agri Star II, we will also exhibit the versatile Alliance 590, the Alliance 585, the Alliance 389 VF and the Alliance 372 VF, i.e. the two tyres that delivered so well in a recent scientific study in Denmark”, says Michael Rosenthal. And he adds: “We also highly appreciate the innovative communication of Kirkby Tyres as co-operating with popular online (YouTube) influencers Adrian in Ireland (iFarm WeFarm) and Tom Pemberton in the UK (Tom Pemberton Farm Life), which has helped to skyrocket the presence of the Agri Star II in farmers’ minds.”

New sizes – even more versatility
Seven new sizes were also introduced in the range of the Alliance 590. Ever since the introduction of this tyre, it sets the bar in terms of versatility and performance in agricultural, construction and industry transport applications with trailers, tankers, etc. Developed by Yokohama Off-Highway Tires (YOHT) as global leader in flotation tyres, the Alliance 590 features a robust, triple-layered steel-belted construction for improved strength and better puncture protection, thus enabling this flotation tyre to gently handle heavy loads in fields, on roads and on construction sites. The high rubber to void ratio of the non-directional tread ensures optimum grip and traction as well as lower soil pressure in the field along with a smooth and comfortable ride on the road. At the same time, low deflection along with superior cut and chip resistant compounds allow for high stability and lasting operation on various surfaces. In sum, this tyre excels in terms of its higher non-skid depth and in part also higher load indices, thus clearly outperforming its key competitor in this segment.

Top research results for Alliance VF tyres
As reported during a virtual event of Yokohama Off-Highway Tires in March this year, SEGES Innovation from Denmark presented highly interesting results of scientific field trials comparing soil compaction and yield effects of Alliance 372 VF and 389 VF tyres versus conventional tractor and trailer tyres. Despite optimum dry soil conditions and a correspondingly high stability and load carrying capability of the soil, the low inflation pressure of the Alliance VF tyres cut the track depth during the application of liquid manure almost in half – from 79 to 45mm. At the same time, wheel slip was reduced by 4.4 percent, and measurements with a penetrometer showed significantly lower soil compaction in the ‘VF tire tracks’ at a depth of 20 to 25cm. As further proof of the positive effects, maize yields in the tracks on ‘VF tire plots’ exceeded those in the tracks on the ‘conventional tire plots’ significantly by about 12.9 harvest units per hectare, i.e. by about 10 percent. In sum, this translates to yield increases between 1.5 and 2.2 percent per hectare, and calculated profit gains between 21.8 and 32 EUR per hectare.

About Yokohama Off-Highway Tires:
Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. YOHT owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, YOHT is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.

Press contact:
Elena Bounimovitch
Communications, PR & Social Media Manager Europe|